One company changed four words on a button and saw 111% more conversions
The Strategy Drop — Issue 03 Viksen Creative The Strategy Drop · Issue 03 Strategy Tips Right In Your Inbox Your website has traffic that just seems to never convert. Getting people to your site and getting them to actually do something when they arrive are two completely different problems. Issue 01 was about being found. Issue 02 was about keeping the leads you get. This one is about what happens in between, the sweet spot where strategy meets design, and where most service businesses lose...
The hour that's killing your conversions
The Strategy Drop — Issue 02 Viksen Creative The Strategy Drop · Issue 02 Strategy Tips Right In Your Inbox You're not invisible, leads are coming, but you're losing them. Here's why. I hear it all the time: "I get leads, they just don't convert." After you fix your visibility issues, the next wall you hit is leads going cold before you even have a chance to respond. This issue is about that wall, and exactly how to knock it down. And no, I'm not gonna tell you you need to be available 24/7....
Everyone and their moms are concerned about visibility.
The Strategy Drop — Issue 01 Viksen Creative The Strategy Drop · Issue 01 Strategy Tips Right In Your Inbox 80% of you said the same thing. Let's fix it. I ran an International Women's Day giveaway and asked one simple question to enter: what's your biggest concern with your digital strategy right now? The responses came in fast. 80% of you said the same thing: visibility. The other 20% split between "my systems are a mess and I can't keep up with leads" and "I don't have a strategy at all."...